Context
The Ladies’ Favorite is a men’s grooming brand built around a simple insight: many men choose products not just for themselves, but for the women in their lives. During early research, the founder shared he often gravitates toward grooming products he believes his wife would enjoy.
Problem
As a new brand entering a saturated space, The Ladies’ Favorite needed a strong, memorable identity that communicated its unique angle: grooming products designed to appeal to the women who notice them. Without any existing logo, color palette, or messaging, the brand lacked the visual and emotional foundation needed to stand out.
Goal
My goal was to develop a brand identity and advertising campaign that captured the brand’s mission of helping men make a great first impression on women through grooming products. This included designing a bold, masculine logo, establishing a high‑contrast black‑and‑yellow palette to differentiate the brand on shelves, and crafting catchy ad messaging. The final deliverables introduce The Ladies’ Favorite as a confident, premium grooming brand with a clear point of view and a visually striking presence across both digital and physical touch points.
